Blogging may sound so easy to do.
Yes, it could be, if you exactly know how to go with it.
I worked with a lot of bloggers and
most often, they commit the same mistakes over and over again. Here are six
mistakes commonly practiced by some bloggers.
Mistake #1: No Clear Goal in Blogging
If you plan to have your own
blog, you should answer these questions: Why make a blog? Why would the readers
read your blog? 3) Can your readers get something from your blog? These questions
can help you come up with a clear goal for your blog.
For instance, if you want to make
money out of blogging, you can set a goal of $1,000/month through sales of
certain products and/or services, or if you intend to make your blog a library
of contents or promote the daily habit of blogging, then your goal is to post a 500-word article every
day.
But whatever is your goal, the
important thing is you have a concrete set of objectives and then monitor if
these have been reached.
Remember:
Set a medium-term goal or purpose of your blog that you can achieve say, in one
year.
Mistake #2: Inconsistent Posting
Be consistent in posting contents
on your blog. You must do it more frequently so your readers can make time to
follow you. If you don’t post anything for months, then your readers might lost
interest and would never visit your blog again.
Remember: Follow a blogging
rhythm that works for you.
Mistake #3: Poor Editing of Posts
Nobody is perfect but at least,
you should exert effort to make your blog error-free.
Some readers would understand
occasional typographical errors but if done constantly, this may ruin your
credibility. Don’t rely on ‘spell-check.” Read your articles carefully. If an
editor is needed, then hire one. Or better yet, ask your friend to read over
your posts before you hit the “publish” button.
Remember:
Write your posts a day ahead and go over it the next day before publishing.
Mistake #4: Poor Formatting
Make your site attractive to the
eyes of the readers, especially the older ones, by following good formatting.
You may:
·
Write short paragraphs in your posts
·
Use bullet points to break up some text
·
Use bold text or H2, H3 and H4 to highlight key
points
·
Add more “white” space to your pages and keep post
width to less than 600 pixels
·
Add pictures or videos if applicable to break up
the text
Remember: Make your site reader-friendly and make your posts easy to read.
Mistake #5: Wrong SEO strategy
Blogging and SEO are a powerful duo but
you need to carefully balance these two.
The contents of your blog matter
most. If your posts are reader-friendly, then they will be SEO-friendly too.
To have a balance between
blogging and SEO:
·
You may optimize keywords later, or after writing
posts for your readers
·
Increase your chance of being found in Google by
using the same words your readers use
·
You may add keywords in your headline or page title,
in sub-headlines, image name and description, or opening paragraph
Remember:
Make a page of your best posts about a specific topic.
Mistake #6: No ‘Call to Action’
It’s
very common for many bloggers to just end their post without giving the readers any
clue on what to do next.
The last few lines of your post
would be a great opportunity to encourage the readers to do something (called a “call
to action” by marketers). You may ask them to:
·
Leave a comment
·
Subscribe to your blog
·
Sign up for a mailing list
·
Buy your product
·
Watch a video
·
Share your post on social media
Remember:
Writing a “Call to Action” doesn’t leave the readers hanging. You may write something
like “If you enjoyed reading this, click here to subscribe to my blog.”
So if you want to get ahead and
be the best in the blogging industry, avoid committing these six mistakes.
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