HOTELS in Cagayan de Oro over the weekend were showing a
modest occupancy figures higher than the December performance before the
Typhoon Sendong disaster. With demands back to pre-recession levels, hoteliers
are focusing on the best ways to capitalize and drive revenue. Occupancy alone
has led to significant increase in revenue per available room in the city.
Maintaining proper pricing procedures is an industry practice with no written
rules but to optimize revenue potentials.
Night Clerks find it easy to print revenue reports from the day transaction. Managers can read it and be amused with the recovery prospects. But whether it can be of value is to talk about the why and how?
Local tourism industry practitioners have to shift from reactive to proactive and focus on items that are not really urgent but important.
Revenue management is a strategy now used by international hotel chains. Adjusting to more proactive approach is looking at weekly revenue meetings to make sure at least a great percentage is focused on finding solutions to overcome historical trends. Facilitating weekly meetings create fusions of the minds among team members. It’s collaborative not just one person speaking out.
Hotels revenue management scheme is not driven by competition but the team members should push for emotional pricing or setting rates depending on price movement of the hotels that double as a resort and the hotels located in the downtown areas which enjoys easy accessibility to transportations.
Business class hotels adjacent to malls or shopping centers enjoy the advantage for the walk-in short haul market. While sales and marketing executives are continuously surfing the net for the latest on-line booking placed by web based travel.com or government portals announcing conference schedules and out of town meetings.
Night Clerks find it easy to print revenue reports from the day transaction. Managers can read it and be amused with the recovery prospects. But whether it can be of value is to talk about the why and how?
Local tourism industry practitioners have to shift from reactive to proactive and focus on items that are not really urgent but important.
Revenue management is a strategy now used by international hotel chains. Adjusting to more proactive approach is looking at weekly revenue meetings to make sure at least a great percentage is focused on finding solutions to overcome historical trends. Facilitating weekly meetings create fusions of the minds among team members. It’s collaborative not just one person speaking out.
Hotels revenue management scheme is not driven by competition but the team members should push for emotional pricing or setting rates depending on price movement of the hotels that double as a resort and the hotels located in the downtown areas which enjoys easy accessibility to transportations.
Business class hotels adjacent to malls or shopping centers enjoy the advantage for the walk-in short haul market. While sales and marketing executives are continuously surfing the net for the latest on-line booking placed by web based travel.com or government portals announcing conference schedules and out of town meetings.
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