The answer is simpler that you may think at first. Just because things may need to be going 24/7, doesn’t necessarily mean that you need to be going all that time. You, like me, have a ton of other “stuff” that must be done to be successful that pulls time away from revenue generating activities and family time. What if someone else did it instead – buying your time back to do the things that matter?
I have seen and experienced the ups and downs of sales production. Prospecting like a crazy person one month creates a bunch of those lower payoff activities so you use the following month to do them. What happens? Since you missed a month of prospecting, the third month suffers lower output. This is a crazy salesperson-production-cycle and the only way I have seen to avoid it is to stay in the zone of prospecting.
Okay, so I built that case for hiring someone but who? I too have made the mistake in the past of not leading with revenue – meaning I mistakenly hired people on if-come, not income. I assumed that if I brought someone on before the money was there – the money would come. While it is possibly true it is certainly a risky proposition. This is especially true when you look at bringing someone on in your office for $10+ USD an hour and have to give them a place to work as well. I don’t know about you, but committing to $1660 a month on an unknown was a lot to stomach.

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