The Virtual Executive Assistant can
easily become the right hand of – you – the employer. In
the so-called brick-and mortar employment world,
this is the foundation of growth of one’s production. A top producer
in the real estate space was quoted in saying,
I had a hard time with that. That is – when I didn’t have an
assistant. Why? Because I knew in my heart of hearts that meant I
was using valuable revenue-generating-time doing other ‘stuff’
that was minimum wage type stuff at best. A hard reality that was
difficult to come to grips with.3 most important tasks of a virtual executive assistant.
Data gathering and research
This type of tasks falls into, as the late Stephen Covey would say, the Important but Not Urgent. That is why delivering a quality ___________ can be so challenging. We do not do the necessary research to deliver “wow” because it is so time consuming. When you do do it, it feels like a complete time-suck because, well, it is.When this research is done online it can also lead to what I like to call, chasing shiny objects… things that catch your attention and pull you off of task. Have you ever looked up and said to yourself, “Wait, I am not even working right now.” Confession – I have.
Data Entry
This is the KING Important but Not Urgent. How many times have you needed to get valued clients or business referral partners into you Client Relationship Manager [CRM] only for it to be a daunting task when you finally get to it every 3 months? More times that not, one will look at that and say, “I don’t have time for this now” only to postpone it further.This nagging reminder in one’s head becomes a mental drain and impacts the effectiveness of what you are working on. Top Producers in sales, real estate, and business owners have recognized this and made it a priority to do effectively and efficiently. A perfect example of this for a real estate agent would be entering data in the MLS, posting listings on Craigslist, etc.
Scheduling
A virtual executive secretary can also take charge of the scheduling of meetings, appointments and important functions that drive revenue in your business. Everyday this helper can remind you of these daily schedules and confirm these appointments on your behalf. Once that is off your personal plate, you can use that new found time preparing to be 100% Present at the scheduled appointment and even better – be fully prepared to shine.Truth be told, they are probably better at it anyway. This is a task best suited for someone inclined towards detail… not a Top Producing salesperson, real estate agent, or business owner geared towards creating revenue.
There are certainly many more things that a virtual executive assistant can and should do for you to keep you in your highest and best use.

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