Friday, July 20, 2012

What You Need To Know About Virtual Marketing Assistants?



 


Virtual marketing assistants are also among the most sought after professionals in the world today, as far as virtual job is concerned. Many online business owners hire VMAs in order to promote their websites, products and all other marketing tasks related to virtual marketing. They are called virtual marketing assistants as they are responsible in doing the technical aspects of marketing campaigns and promotions, and usually under the direct supervision of his employer.
  • Onsite and Offsite optimization – A virtual marketing assistant does the keyword analysis of the website he/she is going to optimize, especially the descriptions, tags, meta tags and all other strategies used for onsite and offsite optimization. Remember that well-optimized websites are search engine friendly. As such, they can easily drive unique visitors. Search engine optimization is very vital in the success of many websites. Although optimization strategies may have changes every year it’s still very important to be able to optimize your website as soon as it becomes online.
  • Social networking and bookmarking – Here, the virtual marketing assistant promotes the client’s websites in authority sites such as Digg, Delicious, Reddit, Twitter, Friendfeed and all other social networking sites. The more authority the VMA is able to create, the more traffic is driven to the site. Social networking sites have good pageranks and if you link to these sites you can easily increase your website’s authority. That is why a social networking site like Digg or Delicious is a big help.
  • Article marketing – Search engines consider content as king and they love websites with fresh articles every time search engine crawlers make a site visit. It’s very important that the client’s site is well marketed so that it can increase authority and eventually the traffic that every virtual marketing assistant aims to achieve. There is a strong competition online and article marketing campaign should be maximized during the campaign period. This is also the main reason why a lot of online business owners also prefer to hire VMAs with knowledge in article writing. Remember that only few of the virtual marketing assistants who learn effective marketing also know how to write web contents. If your virtual marketing assistant has no knowledge about content creation, you can easily outsource some writers online.
  • Data gathering – Another important task that a virtual marketing assistant is told to do by his immediate boss is all about data gathering. There maybe a time that he is required to do keyword research as part of the companies marketing campaigns. Remember that keywords are very important for the web contents to drive a good amount of traffic. It all depends on the virtual marketing assistant’s strategies during the marketing campaign process.

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